Understanding "Incorrect" or "Not scannable" ads.txt statuses

This article discusses how Holid.io checks your site's ads.txt status

The ads.txt statuses

There are four different ads.txt statuses:

• Correct
  • Your ads.txt rows were found in the site's ads.txt file.
• Incorrect
  • Your ads.txt rows weren’t found in the ads.txt file, and Holid.io can't show ads.
• Incorrect - check auto ads.txt URL
  
  • Your site redirect URL for auto ads.txt functionality is incorrect. 
• Not scanning
  • Your site is Declined and will thereby not be scanned for ads.txt.

• Not scannable

  • Your site was not able to be properly scanned. Please see below.

Status: Incorrect - check auto ads.txt URL

Please check the redirect URL you have chosen and integrated for your ads.txt file. Follow the guide for implementing auto ads.txt to make sure to have the correct redirect URL for the site on which intend to add it.

Status: Not scannable

There are multiple reasons why we may not be able to properly scan your site's ads.txt location:

• Your site is not Live/Published. Please validate it in fact is reachable.
• Your site or it's servers might be blocking crawler requests.
• Your site's robots.txt file might be blocking crawlers. 
• Your site is not possible to reach due to other reasons, such as firewalls or web hosting company settings/limitations.

To get a possible reason to why your site was not scannable, please click Troubleshoot ads.txt, wait a few minutes. The findings will be published as a hoverable Hint on the Ads.txt scan results box.

Statuses for app-ads.txt 

Holid.io is currently not crawling developer websites for app-ads.txt. Please follow the guide on adding app-ads.txt here and continue conversation with the support regarding validation.

Holid's ads.txt crawler

The Holid.io crawler works a bit differently than our demand partners crawlers. The Holid.io crawler is just an indication for simplifying implementation and ready-ness for ad serving. However, even though your site may be marked as any of the non-Correct ads.txt statuses, ad serving is likely to not be impacted. 

Holid.io crawls your site's ads.txt folder location once per day. This thereby means that your site's ads.txt status only changes at maximum once per day if any changes have been done. 

The best way to know for certain that your site has ads.txt correctly implemented is if you yourself check your site's ads.txt file located at yourdomain.com/ads.txt, and by comparison making sure the lines are the same as the ones mentioned in Holid.io.