Tips on placing ads

This article provides tips on where to place ads on your website.

Generally; the bigger the ad, the bigger the pay. However, this is not always true either. We are here covering some tips to you so you can make sure your site is generating the most revenue.

Display ads

Opportunity for higher revenue: Implement the tower-role specific tag in the sidebar of your site to get higher sidebar ads, which will provide higher revenue.

Recommended amounts

Normal length pages: 5 display ads per subpage
Long pages: 10 display ads per subpage
Very long pages: 15 display ads per subpage

What categorizes as a Normal length/Long/Very long page are mentioned below in amount of viewports per page. A viewport is one screensize, and as you scroll down one more screensize, that's one more viewport. Mobile viewport are mentioned in brackets.

Normal length pages: Between 1-3 viewports (1-7 viewports in mobile)
Long pages: Between 4-8 viewports (8-15 viewports in mobile)
Very long pages: 8+ viewports (16+ viewports in mobile)

For a good user experience

Do not stack ads
Do not put ads next to eachother (except for sidebar ads)

Native ads

Holid.io is currently only supporting to serve native ads in editorial content of a website. These should be placed at the bottom of an article, before or after the article author's signature. There is thereby only one possible place on each article that you can place the native ad tag.

Video ads

Video ads will generate a player every time there is an advertiser available for the space. We recommend to display 1 or maximum 2 video ad tags on each subpage of your site. Place the video ad tags in-feed of content.

The content of the video that will be played after the ad will be dependent on the content of your website, so the video is context-based.

Interstitial ads

The frequency of interstitial ads to show are once per hour per user and browser.