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Learn how Holid.io's Native ads can bring value to your website or app.
Holid.io's Native ads are shown below an article, blending seamlessly with the surrounding content in terms of appearance, style, and format. These ads are designed to mimic the look and feel of your editorial content, making them less disruptive to the user experience compared to traditional display ads.
We recommend to use Native ads as a complement to Display ads, as Display ads often give higher overall revenue.
Native ads promote both your own editorial content from the website or app itself (in-house articles) and sponsored content from advertisers. These ads are typically labeled as "Sponsored Content" or "Recommended" to distinguish them from organic articles.
Please note that Holid.io's Native ads work best on article-style websites or apps.
Here's how they work:
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In-House Articles: Native ads promote articles or content produced by the website/app or yourself. These articles are relevant to the site's audience and are often used to drive engagement, increase page views, and retain users on the website or app.
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Ads: Alongside in-house articles, Native ads display sponsored content from advertisers. Advertisers pay to have their content featured alongside editorial articles, targeting the same audience. These ads are crafted to match the style and tone of the surrounding content while delivering promotional messages for products, services, or brands.
The key benefits of using in-feed native ads include improved user engagement, higher click-through rates, and enhanced brand visibility. By seamlessly integrating ads with editorial content, you can provide a more cohesive and less intrusive browsing experience for users while also monetizing your content effectively.
Native ads render like this, at the end of an article:
