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This article provides information about Holid.io's offerings to publishers
With Holid.io as a partner, publishers can focus on what they do best – creating compelling content – while unlocking their full potential.
In the dynamic realm of digital publishing, navigating the complexities of ad management, audience targeting, and compliance with data protection laws can be difficult. Publishers often find themselves juggling multiple platforms and services to optimize revenue while ensuring legal compliance and user satisfaction. Holid.io is a publisher platform designed to streamline operations and maximize earnings through our comprehensive suite of services.
We offer a range of services tailored to meet the diverse needs of digital publishers.
1. Ad services
Holid.io provides publishers with a host of advanced ad services aimed at enhancing revenue generation and user experience. One standout feature is its ad block recovery functionality, which helps publishers reclaim lost revenue by serving ads according to the Acceptable Ads-standards and delivering ads effectively to all users.
1.1. Contextual services
Additionally, Holid.io offers a sophisticated key-value setup for precise targeting based solely on contextual data. This approach ensures that ads are relevant and engaging, thereby increasing click-through rates and maximizing revenue potential.
An important distinction here is how we do it. Holid.io reads contexts and categorizes pages in order to serve relevant ads in a cookie-free environment based solely on the information the pages contains. We make sure each unique subpage is relevant for the advertiser. By having collaborations with the biggest SSPs, DSPs and media agencies, we structure the contextual and make it commercially interesting at a large scale.
Website owners that believe their site doesn't have an interesting context should think re-value their content. We can assist here in finding formulations and categorizations for your content in relevant ways.
1.2. Prebid bidder integration
For publishers utilizing header bidding and prebid.js, Holid.io offers seamless integration with its prebid bidder. Connected directly into prebid.js, Holid.io's bidder delivers competitive CPMs and fill rates, empowering publishers to optimize their ad inventory and maximize earnings.
2. Compliance with data protection laws
In an era of heightened privacy concerns and stringent regulations, Holid.io assists publishers in maintaining compliance with data protection laws. Whether through the implementation of a Consent Management Platform (CMP) or the setup of privacy policies, Holid.io provides the necessary tools and support to ensure that publishers adhere to legal requirements without compromising revenue streams.
3. Automatic ads.txt management
Managing the content of the ads.txt file is a critical aspect of ad monetization for publishers. Holid.io simplifies this process by offering an automatic ads.txt manager, allowing publishers to handle ads.txt content directly within the platform. This streamlines operations and ensures that ads.txt files are always up-to-date and accurate.
4. Reporting and analytics
Understanding performance metrics is essential for optimizing revenue strategies. Covering a large spectrum of publisher tools, we analyze your traffic and provide valuable insights in how you can increase your revenue. The first thing we check is your site analytics data (for example through Google Analytics), taking a first glance at your revenue possibilities, before going more in depth.
Holid.io includes a robust reporting tool that enables publishers to measure the effectiveness of the products and services they utilize. With comprehensive insights and analytics at their fingertips, publishers can make informed decisions to drive revenue growth.
6. Hassle-free payments
Holid.io prioritizes publisher convenience with its hassle-free payment system. Automatic payments and low payment thresholds ensure that publishers receive their earnings promptly, eliminating the need for manual invoicing. Self-invoices are generated seamlessly within the platform, further streamlining the payment process and reducing administrative burdens.