Is my site eligible for the Holid Publisher Platform?

Learn about Holid.io's work to enable ad revenue for publisher while maintaining an ecosystem based on trust between advertisers and publishers.

Holid.io combines a multitude of sources and internal tools for fetching information about a website in order to review it for eligibility for using the Holid.io publisher platform. Merging inputs from both automated and manual systems and workflows, we make sure to perform well-supported decisions. 

In order for us to to guarantee quality demand to publishers, quality inventory to advertisers and a good user experience for users, your site might be reviewed as unfitting for the Holid.io publisher platform.

Sometimes our Quality Review team will ask you for more information in order to make a decision. It is important that you follow up on these requests and work with improving your website so that your website can be approved as soon as possible.

Made for Advertising sites (MFAs) are not allowed using the Holid.io publisher platform. MFA sites can be sites which are developed in order to just create ad revenue from advertisers, and sites that do not have an organic and human user base with good user experience. This creates an unfair environment and relationship between publishers and advertisers. Please see IAB UK’s guide to identifying MFAs.

It is also important to note that it is not allowed to use any type of traffic-increasing bots to simulate a human being or any other mechanisms to create Invalid Traffic or false clicks on ads on your website.

Content of Publisher’s website or affiliated media of Publisher can not infringe any personal rights, intellectual rights or copyright property, and content shall under no circumstances include any of the following:

- Ethnic, political, racist or that which contributes to generate hate or other types of objectionable content.
- Investments, financial advice or opportunities to make money that are not allowed by law.
- Free or blasphemy violence.
- Material which is abusive, such as defamatory material, or that which constitutes a threat of physical harm to others.
- Promotion of activities such as unregulated online gambling, counterfeit money, how to build a bomb or other illegal substances or activities.
- Software piracy (for example: P2P, Bit Torrent, Warez, Hotline, etc.).
- Hacking the phreaking. Invalid traffic, invalid clicks.
- Any activity that is illegal or contrary to the law.
- Content for adults (pornographic or similar).
- Any impersonation, or the diversion or redirection of traffic from websites related to adult or pornographic content in an effort to gain traffic is prohibited.