Allowing Holid.io to show a CMP

This article covers the scenario when Holid.io shows a CMP to an EU user

CMPs are a standardized way of collecting consent from your users, mandatory by law in the EU. Holid.io thereby makes sure to transmit consent data from the CMP and the users to advertisers. The transmitting of the consent data happens within a few milliseconds and advertisers respond with an ad adhering to that consent data just as quickly. 

Letting Holid.io launch a CMP on your site to EU users compared to having your own CMP has a few benefits:

• Holid.io launches the CMP immediately at code initiation and thereby doesn't have to wait for any consent data to appear
• Maintaining ad delivery and consent data transmitting both from within the Holid.io code will give more consented auctions, so the revenue possibilities are higher (no auctions will be dropped due to missing consent data)